INDEPENDENT MARKETING CONSULTANT & GROWTH NAVIGATOR
You're spending money on marketing.
Could you be getting more from it?
I'm Dan Elson, an independent digital marketing consultant and Growth Navigator, based in Yorkshire and working with established businesses across the UK.
I help businesses attract better customers, convert more opportunities into sales and increase the value of the customers they already have.
Better customers. Better returns. More profitable growth.
Let's talk about your business and where your biggest opportunities might be.
THE REALITY CHECK
Sound familiar?
You're investing in marketing. You've got people doing the work. But are you getting the results you should?
You don't always need more marketing.
Sometimes you need to make the marketing you've already got work harder.
Disappointing marketing results
You're spending money, but leads and sales aren't where you want them to be.
An agency you're unsure about
Plenty of reports, but is the activity actually delivering value?
A website that isn't converting
You're attracting visitors, but too many leave without buying or enquiring.
Expensive or poor-quality leads
You need more of the right customers, not simply more enquiries.
Customers who don't return
You've invested in winning them. Are you doing enough to keep them?
A busy marketing team
Everyone's working hard, but are they focused on the right things?
ATTRACT · CONVERT · RETAIN
Attract better customers.
Convert more.
Keep them coming back.
Growth isn't just about acquiring more customers. It's about getting more value from every customer relationship.
Attract the right people.
Find better-fit customers at a cost that makes commercial sense.
Turn more interest into sales.
Turn more of your existing traffic and enquiries into sales.
Keep customers longer and increase their value.
Keep customers longer, encourage repeat business and increase their profitable lifetime value.
INDEPENDENT ADVICE
The right advice.
Not another sales pitch.
Ever noticed how the solution to a marketing problem often happens to be exactly what an agency sells?
Sometimes they're right. But sometimes your biggest opportunity is somewhere else entirely.
I don't have an agency production team to keep busy or a particular marketing channel to sell.
My expertise is in digital marketing, but I'm not tied to a particular channel. Whether it's SEO, paid advertising, conversion optimisation, email marketing or customer retention, I'll help you work out where your biggest opportunities are.
You pay me for independent thinking, commercial experience and recommendations focused on what's right for your business.
I'm not here to sell you more marketing activity. I'm here to help you decide what's worth doing.
The Independent Difference
- Independent advice focused on your business goals.
- Better commercial results, not activity for activity's sake.
- A strategy your existing people and agencies can deliver.
Your business. Your strategy. Your choice.
The strategy we develop belongs to you.
RESEARCH BENCHMARK
42%
In BCG's 2026 AI at Work research, 42% of regular frontline AI users reported saving at least eight hours a week. Yet time saved doesn't automatically become business value.
AI AND BETTER DECISIONS
AI makes it easier than ever to do more.
But are you doing the right things?
AI can help you research, create campaigns and produce content faster than ever before.
But it can help you do the wrong things faster, too.
It's easy to generate another idea, another plan and another list of things you could be doing.
Before you know it, everyone's busier. But is the business moving forward?
AI can help you get things done.
I help you work out which things are worth doing.
PREDICTABLE GROWTH MARKETING OS
A better way to get more from your marketing.
Nobody needs another 100-slide marketing presentation gathering dust.
You need answers to three questions.
That's the thinking behind my Predictable Growth Marketing OS.
A structured approach to understanding your business, choosing the right priorities and getting your people working towards better results.
What's working?
What's not?
And what are we going to do about it?
The Predictable Growth Marketing OS
01
UNDERSTAND - THE GROWTH AUDIT
Find out what's really happening.
I'll examine your marketing, customer journey and commercial performance to identify what's working, what's not and where the biggest opportunities are.
THE RESULT
Know where you stand and what needs attention.
02
PLAN - PREDICTABLE GROWTH STRATEGY
Make the right bets.
Direction: What do you want from life, and what business will help you achieve it?
Priorities: Which opportunities offer the strongest commercial potential? What should you stop, start or improve?
Roadmap: A focused 90-day plan, starting with worthwhile quick wins.
THE RESULT
A clear strategy, the right priorities and a practical plan.
03
LEAD - GROWTH EVOLUTION
Get the right people working on the right things.
I'll work alongside your team and agencies, providing strategic direction, accountability and experienced guidance.
I'm an extension of your business. I just don't sit next to you every day.
My job is to make myself redundant by leaving your business and team stronger.
THE RESULT
Better decisions, stronger capabilities and continued improvement.
THE SEVEN-DAY PROMISE
Know where to focus within 7 working days.
You'll receive your Growth Priorities Action Plan, identifying the most promising improvements your team should tackle first.
No 100-slide deck. Just the decisions and actions that matter.
YOUR GROWTH PRIORITIES ACTION PLAN
- What needs improving.
- Potential commercial benefit.
- Who's responsible.
- How we'll measure success.
Seven working days from kickoff and receipt of essential information. This is an action-planning commitment, not a guarantee of financial results.
CLIENT RESULTS
Real businesses. Real challenges. Real progress.
FEATURED CASE STUDY
Ripon Ground Care
Ripon Ground Care had customers, website traffic and marketing activity, but leadership wanted better commercial visibility and a more coordinated approach to growth.
We started with the numbers.
Then focused on improving conversion, average order value, customer retention and making better use of existing traffic.
With clearer priorities, we developed a more joined-up approach to acquisition, email marketing and seasonal campaigns.
Clearer reporting, agreed priorities and a more coordinated growth plan.
CLIENT VIDEO TESTIMONIALS
Don't just take my word for it.
Some of my client relationships have lasted more than five years.
Not because I want businesses to depend on me, but because we continue to find valuable work worth doing together.
Client name
JOB TITLE · COMPANY
Approved client video and quote to be added.
Client name
JOB TITLE · COMPANY
Approved client video and quote to be added.
Client name
JOB TITLE · COMPANY
Approved client video and quote to be added.
CLIENT RESULTS
Real businesses. Real challenges.
Real progress.
FEATURED CASE STUDY
Ripon Ground Care
Ripon Ground Care had customers, website traffic and marketing activity, but leadership wanted better commercial visibility and a more coordinated approach to growth.
We started with the numbers.
Then focused on improving conversion, average order value, customer retention and making better use of existing traffic.
With clearer priorities, we developed a more joined-up approach to acquisition, email marketing and seasonal campaigns.
Clearer reporting, agreed priorities and a more coordinated growth plan.
CLIENT TESTIMONIALS
Don't just take my word for it.
Some of my client relationships have lasted years.
Not because I want businesses to depend on me, but because we continue to find valuable work worth doing together.
"I’ve worked with various digital marketing experts over the years and meeting Dan was just a breath of fresh air! I love his style. Straight to the point, organised and he just lives for the data. You can trust in him and his process. Dan has made my life so much easier as I can rest assured that he’s completely on top of things for us. Dan has got way better results than anyone I’ve ever worked with in Digital marketing."
Andy Hines
MANAGING DIRECTOR · VIDEOTILE LEARNING
"After reaching out for help on Facebook, Dan answered and from the beginning, it was clear that he knew his stuff and was very quick to help me understand how he works and how his digital agency could add value to my business. Great communication, really good simple terminology and help and advice above and beyond what I’m strictly paying for. I would not hesitate to recommend Dan to add digital value to any business."
Andy Henderson
CO-FOUNDER · TO THE SUMMIT
Dan Elson - Independent Marketing Consultant & Growth Navigator
ABOUT DAN
I hate seeing good businesses waste time, effort and money doing the wrong things.
And I can say that because I've done it myself!
For years, I chased ideas and opportunities without properly understanding what I wanted from life or the business I needed to build.
I'd spend hours researching things online, going from one idea to another.
AI has made that even easier.
I still catch myself doing it.
And it's taught me something important.
Being busy and making progress aren't the same thing.
I'm Dan Elson, an independent digital marketing consultant, Growth Navigator and founder of Chasing Flags.
I help businesses make better decisions, choose the right priorities and get more from their marketing.
Not by selling more activity, but by bringing an experienced, independent perspective.
My goal is to leave your business and your team stronger than when we started.
Direct engagement with Dan - strictly capped at four advisory clients per quarter.
FREQUENTLY ASKED QUESTIONS
A few questions you might have
Engaging an independent advisor shouldn't create organisational friction or political territorialism! Here is the unvarnished reality of how we navigate agency co-existence, high-velocity remote collaboration, and end-to-end execution governance.
Do you replace our marketing team or agency?
No. I work alongside your existing people, helping them focus on the right priorities and improve results.
Do you run marketing campaigns?
No. I provide strategy, direction and accountability. Your team or specialist agencies handle delivery.
What if we already have a marketing director?
That's fine. An independent audit, diagnostic or advisory engagement might be exactly what's needed.
What happens after the £5,000 engagement?
You own the strategy and roadmap. There's no obligation to continue, although ongoing leadership is available.
Do you work remotely?
Yes. I'm based in Yorkshire and work with businesses throughout the UK.
Will we see results in seven days?
You'll receive an actionable priorities plan within seven working days of kickoff and receipt of essential information. Commercial results depend on implementation.
THE COST OF INACTION
What is doing nothing costing your business?
Every month, you're investing money in marketing.
But what if some of that money isn't delivering what it should?
What if your website could convert more customers?
What if the customers you've already won could be worth more?
And what if your biggest growth opportunities are being overlooked?
Before spending more on marketing, make sure you're getting the most from what you've already got.
30 minutes. No obligation. Just a useful conversation about your business.
DIGITAL DAN ELSON
Independent marketing consultant and Growth Navigator based in Yorkshire, providing marketing strategy, growth consultancy and fractional marketing leadership to established businesses across the UK.
© 2026 Digital Dan Elson. All rights reserved.