YOUR BUSINESS GROWTH, SIMPLIFIED.
GET THE CLARITY, STRATEGY, AND SUPPORT YOU NEED TO GROW FASTER, SMARTER, AND STRESS-FREE.
Based in Halifax, West Yorkshire, I help founders and managing directors unlock growth, optimise their marketing and scale their business with confidence.
Running a business is hard enough without the constant pressure to figure out why your marketing isn’t working as it should. That’s where I come in. I take marketing off your shoulders, giving you a clear strategy, expert guidance, and hands-on support to drive better results. Together, we’ll lower the cost of getting new customers, increase the value of your existing ones, and create a growth engine that works as hard as you do—all without the need for a full-time Chief Marketing Officer.
What You Want
You want your business to grow—predictably, consistently, and without the frustration of wasted time, money, or effort.
But here’s the reality:
You’re already running the business, but marketing keeps landing back on your shoulders.
Your marketing feels scattered, and you’re not seeing the results you need.
You’re spending money, but you’re not sure if you’re getting the best value or what’s working.
You don’t have the expertise or time to lead your marketing strategy yourself.
A full-time Chief Marketing Officer (CMO) is out of reach financially—but you still need the strategic leadership to move forward.
That’s where I come in.
With my Predictable Growth Marketing Operating System, I’ll give you the expertise, strategy, and hands-on support you need to:
Get the results you want without the cost of a full-time CMO.
Turn your marketing into a predictable growth engine.
Feel confident knowing your business is on the path to scalable success.
What is the Predictable Growth Marketing OS?
The Predictable Growth Marketing Operating System (PGM OS) is my proven system to turn your marketing into a scalable growth engine.
It’s built on a clear, step-by-step framework designed to:
Attract more high-quality leads.
Convert more prospects into paying customers.
Increase the value of every customer you already have.
With my expertise and this system, we’ll ensure every part of your marketing is aligned, optimised, and driving results.
What We’ll Do Together
The Predictable Growth Marketing OS: A Simple, Proven System to Grow Your Business.
The PGM OS is my proven system for turning your marketing into a scalable growth engine. It’s designed to reduce your cost to acquire new customers, increase the value of your current ones, and deliver consistent, measurable results.
Here’s how it works:
Step 1: The Growth Audit
We’ll start with a comprehensive, 23-point audit to uncover:
Hidden opportunities to grow your business.
Inefficiencies that may be increasing costs or holding back performance.
The areas where we can focus to drive the fastest and most significant results.
Step 2: Predictable Growth Strategy
Using insights from the Growth Audit, we’ll create a focused 90-day action plan. This includes:
Leveraging the 8 Growth Levers—from acquisition to retention—to unlock quick wins and improve results.
Aligning your marketing efforts with your overall business goals.
Laying the foundation for consistent, scalable growth by identifying and addressing key areas of improvement.
Step 3: Growth Evolution
I’ll work alongside your team to implement, support, and refine the strategy, ensuring:
Launch, support, and refine key initiatives.
Use data-driven decisions to continuously improve performance.
Long-term success through ongoing enhancements to your marketing system.
Ready to get started?
Why Founders and MDs Choose This System
What’s missing from your marketing isn’t more tools or tactics—it’s strategic leadership and clarity.
When you implement the Predictable Growth Marketing OS, you’ll:
It takes marketing off your plate: You’ll have someone who owns the strategy and ensures everything is running smoothly.
It gets results: Lower costs, better leads, and higher revenue per customer.
It’s cost-effective: You get the expertise of a Chief Marketing Officer without the full-time salary.
It’s simple: No confusing jargon or unnecessary complexity—just a clear plan that works.
Provides you with freedom: I’ll take the guesswork out of your marketing, giving you time to focus on what matters most.
Scale with confidence: Build a marketing engine that delivers predictable results.
When we work together, you’ll have confidence knowing your marketing is finally working the way it should.
This isn’t guesswork. It’s a proven system designed to transform your marketing and grow your business.
How We’ll Work Together
I’ll take marketing off your plate while making sure it delivers results. Providing hands-on support and strategic leadership without the full-time cost.
As your Fractional CMO, I’ll step in to provide the leadership, strategy, and oversight your business needs—without the overhead of hiring someone full-time. I don’t replace your team or partners; I work with them to get better results, faster.
Here’s how I’ll support you:
Strategic Oversight
I’ll step in as your Fractional CMO to lead your marketing efforts with clear direction and expertise.
Collaborative Execution
I work directly with your team or external partners, guiding them with clear recommendations and ensuring everything is executed effectively.
Practical Recommendations
Whether it’s ad campaigns, email automation, or customer retention strategies, I’ll create the plan, explain the “why,” and guide every step of the process.
Continuous Improvement
I’ll track what’s working, make adjustments, and keep optimising to deliver consistent growth.
Client Testimonials
What My Client's Say About Working With Me
I’ve worked with various digital marketing experts over the years and meeting Dan was just a breath of fresh air! I love his style. Straight to the point, organised and he just lives for the data. You can trust in him and his process. Dan has made my life so much easier as I can rest assured that he’s completely on top of things for us. Dan has got way better results than anyone I’ve ever worked with in Digital marketing.
Andy Hines
VideoTile Learning Ltd - Managing Director
After reaching out for help on Facebook, Dan answered and from the beginning, it was clear that he knew his stuff and was very quick to help me understand how he works and how his digital agency could add value to my business. Great communication, really good simple terminology and help and advice above and beyond what I’m strictly paying for. I would not hesitate to recommend Dan to add digital value to any business.
Andy Henderson
To The Summit - Founder
DigitaL Dan, Founder & Growth NavigatgoR
FOUNDER & GROWTH NAVIGATOR
Why Work With Me?
"My mission is to make marketing more predictable"
Hi, I’m Dan Elson, your local Growth Navigator based in Halifax, West Yorkshire.
I know how overwhelming it can feel when your marketing isn’t delivering what you need. After all, you’re juggling everything: running the business, leading your team, and trying to figure out why your marketing isn’t moving the needle. You need someone who can step in, take ownership, and give you confidence that your marketing is driving real growth.
That’s where I come in.
I’ve spent over a decade helping founders and MDs like you simplify their marketing, reduce costs, and grow their businesses with confidence. Serving businesses in Halifax and across West Yorkshire, I offer Fractional CMO services—a cost-effective alternative to a full-time hire—providing the strategy, oversight, and support your business needs.
Together, we’ll simplify your marketing, identify the biggest opportunities for growth, and ensure your business thrives.
What is the Predictable Growth Marketing OS?
The Predictable Growth Marketing Operating System (PGM OS) is my proven system to turn your marketing into a scalable growth engine.
It’s built on a clear, step-by-step framework designed to:
Attract more high-quality leads.
Convert more prospects into paying customers.
Increase the value of every customer you already have.
With my expertise and this system, we’ll ensure every part of your marketing is aligned, optimised, and driving results.
Let’s Build Your Path to Predictable Growth
Book Your Free Growth Mapping Session Today
Let’s uncover the hidden opportunities in your marketing and create a clear path to predictable growth—and the confidence that comes with it.
Fractional CMO and Growth Navigator | Serving Halifax, Leeds, Bradford, and West Yorkshire
Helping founders and MDs achieve predictable growth without the cost of hiring a full-time CMO.
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